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How Do Some Writers Become So Successful? They Write Like This

The repeatable principles behind viral content.

Reece Robertson
4 min readAug 15, 2022
Photo by Vlada Karpovich from Pexels

Many people mistakenly believe that it is algorithms and quick hacks that create successful writers. However, if we’re really being honest, these are simply excuses that people use to justify their lack of success.

In my experience, creating successful content is a principle-based and repeatable process. Hence, those writers that we consider to be “successful,” tend to only become increasingly more successful over time.

The remainder of this article will explain the concepts behind their thinking and writing process. Here we go:

It’s Either Very Interesting or Extremely Practical

While most writers are merely putting thoughts to the page, the most successful writers are focused on leaving their readers with either a very interesting or extremely actionable takeaway.

Specifically, they’re asking themselves these three questions:

  • Does this piece offer an insightful view that I’ve never seen before?
  • Could anyone else have written this piece?
  • Is there a clear takeaway?

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Reece Robertson
Reece Robertson

Written by Reece Robertson

I talk about content writing & personal growth | Connect with me @ ReeceRobertson.net

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